Well, well, Facebook has been in news for so long now. One Whistleblower is able to blow away Facebook. From making Zuckerberg lose strategic position among the richest people of the world to changing the name now.
Yes, the latest news is that Facebook is planning a new rebranding strategy.
Why is there a need for a change of name?
This is a means of rebranding the company and making the social media giant a metaverse. As per the sources claim, Zuckerberg is planning to announce the new name at the Connect Conference. This conference is scheduled for the 28th of October.
This rebranding is a helping tool for positioning the “blue app” as one of the social media products under a parent company. It already owns social media applications such as Instagram, WhatsApp, Oculus, and more.
International news agencies report new name is being given to the company to link to Horizon. Horizon is a term explaining the virtual reality of two or more products. The 17 years old Facebook is changing its name. Due to the immense popularity of the name, this is big news.
However, Zuckerberg has been planning Metaverse for a long. Having more than 10,000 employees working to build hardware for consumers, Zuckerberg is working on new projects.
In how own words “effectively transition from people seeing us as primarily being a social media company to being a metaverse company.”
What events pushed for a change in name?
This rebranding is helpful for Zuckerberg in creating a borderline among the futuristic work and the social media platforms.
Facebook has been under hot water since Frances Haugen leaked documents revealing that the company has been catering profit over people.
Yet, it won’t be wrong to say that it is only Facebook that is planning to change the name. Such incidents have occurred in past. Like Google and Snapchat have changed their names amid the expansion of vision and horizon.
However, the senior leadership itself is not aware of the new name. it has something to do with the Horizon as it has been working on a VR version of Facebook-meets-Roblox that the company for the past few years. Horizon world and workshops have taken place at Facebook HQ.
Where is Facebook heading?
Zuckerberg has been working on the next generation of technology. It had developed a metaverse team during the last summers. For work on the metaverse in Europe, it has already hired 10,000 employees.
The metaverse is “going to be a big focus, and I think that this is just going to be a big part of the next chapter for the way that the internet evolves after the mobile internet,” Zuckerberg.