Thursday, January 27

Types of SEO and its importance


As we all know that SEO stands for Search Engine Optimization which is a set of techniques that is used to rank any website or webpage in search engines.  Moreover, you can also improve your business through SEO. There are four types of SEO that can help you rank your website.

People often wonder what is search engine optimization? How it works? A simple answer to this is it is a type of procedure that indexes the web pages on search engines according to the ranking factors.  When a person searches for any specific keyword, the search engines display a particular result according to the searches.

The types of SEO are mentioned below.

  1. On-Page SEO
  2. Off-Page SEO
  3. Technical SEO
  4. Local SEO

On-Page SEO:

On-Page SEO is SEO technique that is referred to on the site SEO that includes the things that are displayed on the web pages. Means things that readers will see when they will visit your website. This include, keyword, image, meta title, and meta description.

Off-Page SEO:

Off-Page SEO techniques are the tactics that are applied off the page of your website. It helps to create exposure for your company. This is the most necessary type of SEO as it invites traffic to your website. Its most important part is link building. Building links to your website will help bring the visitor and traffic to the website.

Technical SEO:

This is one of the unique parts of SEO also referred as a subset of On-Page SEO because it is related to the factors of on-page SEO. Its efforts include website speed, site structure, mobile-friendliness. It solves these problems and helps to check whether Google is crawling the website or not.

Local SEO:

As the name refers, local SEO is all about increasing your online presence and attracting visitors from a particular area or your local community. It depends on your Google MY Business profile to rank your business well in your area.

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